Johannes and his team believe that everyone can become an entrepreneur. The current situation with web 2.0 is that everyone is participating on creating content, but 99% of that people make $1 and less from it. Two of the most famous blogger that have made it are Leo Babauta with his Zen Habits blog and Steve Pavlina with his deep insights into almost everything.
The Klatscher platform could provide optimal conditions to actually make a living out of your own creativity.
Klatcher allows you to publish online and reach millions of people instantly by automatically connecting you and your content to the entire social web. It offers you everything you need to look good, get traffic and earn money within less than 5 minutes. - Johannes BhakdiKlatscher is just not one of these other networks. I think it has much more potential and is definitely one step towards Web 3.0, however you define it.
I am sure I haven't discovered all features of Klatscher yet, but this will come.
There is one hesitation for me: to do the actual writing. It is not (is it?) that I am writing up my thesis right now, that I have some kind of allergy against writing. There must be a barrier between my mind and the paper, it just doesn't want to go out (yet).
As Johannes mentioned in his presentation, if you are providing quality information, you should benefit from it. And all material on Klatscher is available for a small affordable price and everyone is happy. The idea might not be new, but Klatscher found another approach to make it happen.